Can You Save Money With – Save Today Save Tomorrow
In this article we are going look at at the latest television ad campaign by one of the UK gas and electricity markets biggest members EDF Energy’s ‘Save Today Save Tomorrow‘ campaign.
This is another campaign that asks us to address and think about the impact our energy use is having on the planet and how their service can help us work to reduce this? Is this is a real effort by a multinational company to improve the impact they have on the environment or is this another gimmick by the gas and electricity big boys to guilt trip their way into our pockets by pressing on the emotional pressure points of environmentalism?
Their latest advert contains a rehash of many old clips to the sound of a young boy singing an old Kermit the frog song about wanting to be green. The question is to what type of ‘green’ are EDF really after? The new ad also states that EDF will lower the carbon intensity of CO2 emissions from their electricity production by 60% come 2020. However the shrewd observer may have noticed a disclaimer at the bottom of the ad that makes the obligatory ‘is subject to change’ yet does not state what this change could be. Does that mean if it actually becomes too hard or too expensive? It seems like they are all for going green whilst this issue is in the spotlight and improves thier image in the public eye, whether or not these ambitious targets will ever be realised only time can tell.
The 2012 Carbon challenge is a further marketing effort by EDF to market themselves as the first option for the eco-conscious consumer when choosing an electricity and gas supplier . The challenge is an online coaching program designed to educate people with tips and advice on how best to lower the amount of CO2 they produce from their home or business. At present over 370,000 have taken the challenge to save today save tomorrow in a bid to make savings of up to ?166 .
Having recently acquired British Energy, EDF plan to further expand into the lucrative renewable energy market with the construction of four European pressurized reactors to be able to supply further cleaner energy to the UK market.
Aspiring to lower carbon emissions in 11 years time is all well and good but is it possible to get the warm fuzzy feeling of saving the earth as well as actually get worthwhile savings on bills during the current economic climate? The new eco 20:20 tariff is supposed to be just that with 20% savings during evening and weekends in a similar fashion to the once popular economy 7 tariffs.
P.S. Go organic – use heirloom organic seeds.
