Doing More vs. Doing Less

By Admin on December 24th, 2007

Doing More vs. Doing Less
submitted by ecoblogs 3 seconds ago (via greenstylemag.com)

Uber marketing guru Seth Godin has a great post about why making people feel guilty about their buying habits isn’t going to help the eco movement. We’re told to buy organic, but not that organic, because that was shipped long distances; or buy dolphin-friendly tuna, but don’t buy tuna at all because the oceans are over-fished and fishing isn’t particularly eco-friendly.

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